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Dan Frievalt Seniors Unlocked

Hey, I'm Dan

If f-stops and sales calls both make you cringe a little...you’re not alone. I created Seniors Unlocked for photographers who love the creative side of this business but feel overwhelmed by the tech and the selling.

With nearly 20 years of senior photography experience—and a background as a graphic artist—I teach posing, lighting, and editing in a way that actually makes sense for visual thinkers. No jargon. No ego. Just real-world ways to create images you love.

But I don’t stop there. Because let’s be honest—what’s the point of making beautiful work if you don’t know how to sell it? I also break down the business side—pricing, sales, marketing—so it feels doable, not stressful.

If you're ready to feel more confident behind the camera and at the ordering appointment, you’re in the right place. Let’s build something amazing—without burning out your brain.

Photography learning made simple...no tech overload

Seniors Unlocked by Dan Frievalt M.Photog, M.Artist, Cr.

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SU Insiders

With SU Insiders, Dan is right by your side as your mentor, breaking down posing, lighting, editing, and business in ways that actually make sense.

Inside, you get exclusive, hands-on training designed to keep your creativity flowing without overwhelm. Plus, every month you’ll join live training sessions where Dan helps you tackle your biggest challenges and answers your questions in real time.

Add in a supportive community and fresh ideas to keep your senior photography business thriving, and you’ve got a place where growth happens.

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Free Downloads:

DRAMATIC SKIES

Download this free guide to help you photograph in full sun to create Dramatic Skies...never fear shooting in full sun again!

FREE DOWNLOAD

DUAL THREAT

Easily create stunning sports images with my Dual Threat Templates. It includes three PSD templates and video tutorials to guide you in using the templates.

FREE DOWNLOAD

SENIORS UNLOCKED

Photography Education without ego

Seniors Unlocked is a resource hub and community for high school senior photographers who want to create confidently, without the tech overwhelm. Led by Dan Frievalt M.Photog, M.Artist, Cr. it's packed with creative tools, courses, templates, and real-world guidance to help you grow your skills, boost sales, and build a business you actually enjoy.

Senior Templates/Overlays

Want to tell your seniors’ stories with bold designs and creative overlays that transform images into true works of art?

Our templates are crafted to help you create striking portraits that connect emotionally and make clients excited to invest in large wall art.

These tools aren’t just about editing faster; they’re about creating images that sell because they tell a story in a way only you can.

Perfect for photographers who want to boost sales and give seniors artwork they’ll proudly display for years.

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T&I Templates

Need creative, eye-catching templates that make editing team and sports sessions fast and easy?

Our sports templates are designed for quick customization so you can deliver polished, dynamic images that players, parents, and teams love.

Built to help you work efficiently without losing style, these overlays make it simple to highlight each athlete’s energy and personality, driving more sales with less hassle.

Ideal for volume photographers looking for standout designs that get noticed and boost profits.

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Montage Mastery Course

Learn how to create stunning, emotion-packed montages that seniors love and parents can’t say no to.

In this course, Dan walks you through his full process for designing custom senior montages that tell a story, showcase multiple looks, and boost wall art sales.

You’ll learn how to plan your sessions with the final piece in mind, how to choose the right images, and how to build designs that feel bold, artistic, and totally unique to each client.

If you want to turn your sessions into true storytelling artwork (and increase your sales while you’re at it), this course is for you.

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Kind Words

"I have been a member of SU Insiders for a few years. Dan is an invaluable resource for our industry! The knowledge he shares is priceless.."

– Christine LaMoore Andert 

Free Resources:

PODCAST

A fun and engaging chat about anything and everything you need to know to be a professional photographer. Loose, casual, and light-hearted. Tip back their favorite drinks and provide a ton of insight on how to run a successful photography business. Helpful, sometimes intelligent, and always entertaining.

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YOUTUBE

Come hang out on my YouTube channel! I keep things simple, visual, and real. Tips you can actually use, taught by someone who gets what it’s like to be creative and run a business.

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FACEBOOK GROUP

This is your go-to spot for inspiration, support, and real talk about senior photography. Whether you’re looking to nail posing, lighting, business questions, or just connect with other photographers who get it, this is the place you wanna be!

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