What you say or do is important. But often equally as important is the "when, how and where" you say or do it. It's the context. Be aware of how context can greatly impact the success of any endeavor.

Carl shares a story about how a world-famous violinist only made $37 when he busked with a violin in the DC subway. Despite selling out the best venues in the country and playing a $3.5 million violin, people hardly gave him any notice as he played beautiful music in the Metro.

Context can be very important. How can it relate to you? It could be as simple as a marketing offer at the wrong time of year, or trying to sell your style to the wrong audience. Hopefully this episode can help you reframe and give a little perspective on your photography business.

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